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    The latest strategies, tips and industry analysis to succeed in marketplaces.

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    Trendyol

    ROAS looked fine. Profit didn’t: break-even margin in Trendyol ads

    Why an advertising ratio and a profit threshold must be read separately.

    Racepto
    2026
    6 min read
    —

    Recent Posts

    Trendyol

    Buybox isn’t won on price alone: the 2, 4 and 20 lira test

    A measurement note on price, margin, and Buybox context.

    Racepto
    2026
    6 min read
    —
    Trendyol

    How a tenfold price error was stopped before it was written: the nine-gate check

    How an independent record stops a mismatched price before writing.

    Racepto
    2026
    6 min read
    —
    E-Commerce Strategies

    2025 E-Commerce Trends and Marketplace Strategies

    Trends and strategic approaches you should pay attention to in 2025 to succeed in marketplaces.

    RACEPTO Expert Team
    March 15, 2025
    8 min
    1,245
    Amazon

    Amazon FBA vs FBM: Which Model Is Right for You?

    We compare the advantages and disadvantages of FBA and FBM models when selling on Amazon.

    Ahmet Yılmaz
    March 12, 2024
    6 min
    892
    Trendyol

    10 Effective Methods to Increase Sales on Trendyol

    Strategies and tactics you should apply to increase your sales in the Trendyol marketplace.

    Elif Kaya
    March 8, 2024
    5 min
    1,123
    SEO

    Marketplace SEO: Ways to Optimize Your Product Listings

    How to do SEO optimization to increase your visibility in marketplaces?

    Mehmet Özkan
    March 5, 2024
    7 min
    756
    E-Export

    Succeeding in E-Export Marketplaces

    Strategic guide for brands that want to sell in global markets.

    Zeynep Demir
    March 1, 2024
    9 min
    634
    Marketing

    Marketplace Advertising Management: Maximize Your ROI

    Strategies to follow to get the best efficiency from your PPC campaigns.

    Can Akpınar
    February 28, 2024
    6 min
    987
    Reports

    2024 Marketplace Report: E-Commerce by Numbers

    2024 trends and statistics in Turkey and global e-commerce markets.

    RACEPTO Research
    February 25, 2024
    10 min
    1,456

    Categories

    E-Commerce Strategies
    24
    Amazon
    18
    Trendyol
    16
    SEO
    12
    Marketing
    15
    E-Export
    8
    Reports
    6

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