END-TO-END E-COMMERCE OPERATIONS
Sustainable growth asks for more than a good store: the right infrastructure, a warehouse and payment operation that runs smoothly, and a measured customer experience. As a team that has managed multi-brand retail and marketplace operations, we design, build, and, when needed, run your e-commerce processes on your behalf.
RACEPTO is an e-commerce consultancy and operations management team based in Ankara. Around a marketplace management core led by Trendyol and Hepsiburada, it provides Shopify setup, e-commerce check-ups, fulfillment and warehouse planning, payment systems, SEO and digital marketing, content and product shoots, micro-export, customer experience design, and call-center setup.
Setting up and making a brand-specific Shopify store operational.
Theme architecture, product and collection structure, ERP, shipping, and accounting integrations, payment and tax settings, and a pre-launch testing checklist.
A store that can take orders from day one without requiring manual integration checks.
A full technical and commercial review of the existing operation.
We measure site, listing, advertising, inventory, logistics, and customer service flows one by one; we turn operational constraints and revenue leakage into a written roadmap.
A prioritized list showing what to fix and in what order.
Reworking business processes for efficiency and cost.
We design the order–inventory–returns cycle, team roles, and reporting cadence; if desired, we run the first phase of implementation.
Less manual work, fewer errors, and a measurable unit cost.
Planning and managing storage, pick-and-pack, and shipping processes.
Warehouse layout, WMS and integration selection, shipping agreements, SLA and error tracking; a new setup or oversight of an existing 3PL.
Delivery times and damage rates decrease, while inventory accuracy improves.
Setting up a multi-payment infrastructure securely.
Integration of virtual POS, wallet, and installment options; design of 3D Secure, risk rules, and chargeback processes.
A higher payment approval rate and fewer dispute losses.
Managing stores on domestic and international marketplaces, especially Trendyol and Hepsiburada.
Listings, pricing and Buy Box, campaigns, advertising, and customer questions; every decision is based on a profit calculation. Racepto AI Motor runs this process on Trendyol.
A store managed for profit, not revenue.
Managing search visibility and conversion rate with data.
Technical SEO, content planning, profit-based advertising campaigns, and conversion (CRO) tests.
A measured return on every unit of paid traffic.
Search-friendly product copy and professional product images.
Attribute-based, accurate listing copy; studio shoots focused on fashion and textiles; sets aligned with marketplace image rules.
Fewer returns and higher listing quality.
Market entry and operations for cross-border e-commerce.
Target market selection, ETGB and customs flow, global shipping, localization, and marketplace launch.
The path to the first international order is measured in weeks, not months.
Designing the customer journey from visit through post-purchase.
We define measurement points at every touchpoint and redesign return, cancellation, and complaint flows.
Repeat purchase rate becomes trackable.
A brand-specific, solution-focused customer service infrastructure.
Channel and tool selection, scripts and knowledge base, team structure, and quality measurement; with a team that has managed large-scale customer experience teams.
First-contact resolution rate and response time are reported.
Operating return, exchange, and warranty processes in balance with cost and satisfaction.
Return reasons are classified and fed back into product and sourcing decisions.
Returns move from an expense line to a product decision.
| Setup | Operate | Audit | |
|---|---|---|---|
| Shopify setup and design | Yes | No | No |
| E-commerce check-up | No | No | Yes |
| Operations consulting | No | Yes | Yes |
| Fulfillment and warehouse management | Yes | Yes | No |
| Payment systems and fraud prevention | Yes | No | No |
| Marketplace management | No | Yes | No |
| Digital marketing and SEO | No | Yes | Yes |
| Content and product shoots | Yes | No | No |
| Micro-export | Yes | Yes | No |
| Customer experience design | Yes | No | Yes |
| Call-center setup | Yes | Yes | No |
| After-sales and returns management | No | Yes | No |
Empty rings are choices, not omissions: we do not operate everything; we set up, measure, and hand over.
site, listings, advertising, inventory, logistics, customer service
operational constraints and revenue leakage list
prioritized, with owners
your team or us
before-and-after value for each step
We have managed multi-brand retail and marketplace portfolios; we built and operated large-scale customer experience teams in the field. From studio shoots to warehouses, and from Shopify infrastructure to micro-export, we scale your business by managing every part of e-commerce as one orchestra.
They are not competitors; it is a matter of sequence. For most brands, a profitable marketplace operation comes first, followed by the brand's own store; the check-up answers this using your data.
We plan, set up, and manage the first phase; after that, your team or the selected 3PL operates it, while we oversee it.
It can start with a two-person desk based on order volume; scripts, a knowledge base, and quality measurement are set up from day one.
Measuring target-market and product fit; then ETGB, shipping, and localization. The first-order target is planned in weeks.
The first free round (Digital Score) takes 30 minutes; a full check-up takes 2–3 weeks. Deliverables: findings, a prioritized roadmap, and an action list with owners.